Why are program terms public?

So a creator can compare offers before spending their audience’s attention, and so a brand competes on its terms rather than on who asked.

A program’s real numbers are public too — clicks, conversions, conversion rate — measured by Affily, not reported by the brand. How transparency works.

A brand that would rather not publish its rates can make a program private: it isn’t listed anywhere, and its terms go only to the creators the brand invites or accepts.