How is “first to 100,000 views” decided?

It goes to the first video — on any platform — that Affily reads at or past the number. Videos close to it are read every 15 minutes, so “first” is decided to the quarter hour. Two videos past it in the same reading go to the one with more; still level, the brand decides.

It can be awarded as soon as a video gets there, without waiting for the end. If none does by the end, nobody wins it.