How do competitions work?

A program can run a competition: up to 10 prizes, on top of what it already pays, between two dates. A prize goes to:

• the creator who brought the most of an action — most viewings booked, say;
• the best single video by views, shares, likes or comments; or
• the first video to reach a number, such as 100,000 views.

Creators see their own standing and the leading figure — never who anyone else is, or their videos. The brand sees everything that was counted, so it can check before it pays.